Global technology leader IBM has announced a strategic shift in its African operations, transitioning to an alternative business model in select countries. Effective April 1, 2025, IBM will transfer its regional functions in 36 African nations, including Nigeria and Ghana, to MIBB, a subsidiary of the Midis Group. This move signifies a change in IBM’s operational approach within these markets.
Under this new arrangement, MIBB will assume responsibility for marketing and selling IBM’s software, hardware, cloud, and consulting services across the specified regions. IBM emphasizes that this transition aims to enhance customer experiences and empower local partners, ensuring continued access to its products and services.
In an official statement, IBM clarified, “IBM is partnering with MIBB to launch an alternative operating model in select parts of Africa starting April 1, 2025. Through this new model, IBM will operate in certain African countries through MIBB to empower partners to accelerate client innovation with IBM products and services.”
IBM has been a significant presence in Nigeria for over five decades, contributing to the nation’s technological landscape by providing infrastructure and consulting services across various sectors, including banking, telecommunications, oil and gas, and government. The company assures that this restructuring will not impact customers’ ability to procure IBM products and services.
This development follows a trend of multinational companies reassessing their operations in Nigeria. In recent times, firms such as Microsoft and Meta have scaled back their physical presence in the country, citing various market challenges.
IBM’s decision reflects a strategic adaptation to the evolving business environment in Africa, aiming to maintain its commitment to the continent while optimizing its operational framework.
